所面临的挑战
机构交付方式难题
by 哈里贝利 -机构策略
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机构如何选择交付方式
持续最大化成功 将风险降到最低 当
每个客户和每个项目都是独一无二的?
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That's a recurring question I've been asked while working with agencies. It's often based on negative experiences with challenging projects and demanding clients.
Answering that question has been my primary focus recently. I've dug in and done the hard work to find viable solutions to the challenge that agencies face 当 delivering bespoke client projects.
Having run software businesses—including agencies and product houses for over 2 decades—I know the challenges agencies face well and have the network of relevant peers who've helped me create something we all believe is valuable.
The classic situation 当 it comes to delivery approaches at agencies is this; An agency will stick to two delivery approaches. Usually the project approach is chosen by the client, not the agency. Either the agency will deliver on a clients' fixed set of requirements (a spec or blueprint or brief) or a client will request a more flexible and iterative delivery approach where changes can be requested.
In many cases, neither delivery approach is consistently delighting clients. The quality of the output and not the client experience often repeatedly saves too much embarrassment.
The result of my time focused on this challenge is a set of 研讨会, tools and digital resources that support agencies in avoiding many of the situations which led to project pain in the first place.
一些亮点是:
- 支持 for agencies redefining approaches to be trusted and consistent
- 揭示风险和潜力的过程 价值 每种方法的创建
- A tool for selecting which approach will deliver the best result for the project
- Guardrails and risk mitigation to implement 当 the client isn't best suited to that approach
- Client focused education and project inception workshopping
阶段
First, an agency needs its whole team to understand and trust the way it delivers client projects. 需要有一致性. The approaches should match the needs of the clients and projects the agency will work with. An 敏捷教练 会在某些方面有所帮助吗.
That also means defining ways of working which clients can understand and buy into. Repeatable, consistent stages and language for taking a project from day one to completion.
Next, the agency need a way to select which of the approaches to use for each project. Gut instinct alone isn't going to ensure the right approach is used. A system which can be fed information about the client and the project to find the best approach to deliver success.
Once the best approach is confirmed, the client needs to buy into using it. If there is a mismatch between the best choice for the project and the client's approval or suitability, 可能不得不选择一种不太理想的方法. 如果是这样的话, guardrails and risk mitigation can be put in place to ensure success can still be achieved.
最后, the agency needs to ensure the best possible start to the client relationship (for new clients) and for project success. Ensuring there is a shared vision of 'Why' the project is happening, 什么是好的, 我们在建造什么, “谁”参与其中，“如何”建造. 我们还需要一个 价值理解 so that any prioritisation can be justified by more than simply client opinion. The stage for all this is sometimes called a client initiation, 项目开始或项目启动车间.
成功
Being able to consistently choose and use the best approach for each project ensures balancing or mitigating of risk, and the agency is set up for repeated delivery success and client delight.
The new trusted processes smooth over any gaps between the sales process and handing a project to the delivery teams. No more surprises or challenging expectations 当 the trusted process has been followed.
The end result is a happier team—who trust the approach selection and delivery process—and happier clients—who are better aligned with the ways of working and have their expectations met.
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If you're experiencing delivery chaos at your agency, and you'd like to discuss implementing better processes, 通过以下途径取得联系 LinkedIn 或者我的 全球最大的博彩平台数字简介.
如果你想开始，我有免费的 机构交付方式审查 会议持续两个小时.
