What could be more British than the Coronation and a cup of tea?
PG小贴士, the much loved British tea brand, is celebrating the Coronation with a new stirring rendition of the National Anthem, made entirely with the sounds of making a cuppa, 多亏了它的机构 Smoking Gun.
PG Tips has worked with music producer Tarek Musa for a fresh take on the national anthem to lift the nation with the dawn of a new monarch on the throne - as Brits get used to singing God Save the 王.
Tarek, an award-winning music producer who has toured extensively across the globe, supporting the Kaiser Chiefs, performing on Jools Holland and much more with his former band 春天的国王, recorded a range of sounds such as a kettle boiling, the box of PG Tips opening, the tinkling of the teaspoon, hot water being poured and sipping a cuppa to mix for the track fit for Royal-tea.
Tarek said “You can find inspiration in the most everyday of sounds so when PG Tips approached me for this new take on God Save the 王, 我欣然接受了这个机会.
“It was a fun challenge, to rethink the sounds of making a cuppa in a musical way. I found myself obsessing over the whistling of the kettle, recording it and pitching it to match the notes in the melody of God Save the 王. Once the main melody was in place, it was important to represent the triumphant crescendos in the music, using a climax of boiling kettles, 勺子的叮当声, sounds of water pouring into the mug and the splash of the milk. Experimenting with how we capture and use audio has always excited me, and working with PG Tips on this was an absolute pleasure. Of course, the refreshing taste of PG Tips sustained me throughout the making of the track.”
Giulia Arena from PG Tips said; “Tea will be refreshing the whole nation during the long Coronation weekend and we wanted to create something memorable to celebrate that. PG Tips is the trusted heart of British tea with millions of people enjoying a refreshing cup of smooth, full-bodied and delicious tea every day. What could be more fitting than to use sounds of the ritual of making a cup of PG Tips to make a music track for such a monumental occasion?”
里克Guttridge, 确凿的MD, added: “What better way to celebrate such an historic moment with an iconic brand?! Many great cups of royally refreshing tea were enjoyed in the making of this fabulous campaign.”
今年, PG Tips is also sponsoring the Coronation Big Lunch from 6th - 8th May to bring neighbours and communities together to share friendship, 食物和派对歌单…….再加上大量的茶.
You can listen to the new music track 在这里 and watch the making of video 在这里
How Tarek and PG Tips made ‘Tea National Anthem’
- The kettle was the main focus of the melody. Tarek captured a whistling kettle, which was then manipulated digitally to sound like varying notes that make up the main melody of God Save The 王.
- The stirring crescendos of the National Anthem were created with the sounds of a climax of boiling water and tinkling of cutlery.
- Once these main elements were in, Tarek recorded and dropped in other sounds from making a cuppa; the PG Tips box opening, the stirring of a teaspoon, the pouring of milk and the drop of a sugar lump into a mug.
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