亚马逊飞轮是由转化率推动的, 积极的客户体验, 减少收益, 从而增加销售额. Of course, it all begins with optimising your product listings. But with Amazon's constantly evolving competitive landscape, keeping your listings up to date is crucial for your business's success on the platform.
Optimising your Amazon listings can make all the difference in attracting potential customers and competing against other sellers.
简单的步骤
当涉及到 优化你的亚马逊上市，你应该采取几个关键步骤.
第一个, conducting preliminary keyword research to understand how your product fits current trends and seasonal aesthetics is essential. 然后, 一旦你很好地理解了你的目标关键词, you should analyse your search query performance using a robust suite of tools like Helium 10. This will help you understand how different keywords perform and key metrics like conversion rates, 页面浏览量, 等.
特性
在优化光谱的另一边, it's crucial to consider when you initially created your listing and whether or not it's up-to-date with the latest platform functionality.
For example, suppose Amazon has added new features, or you've expanded your product line. 在这种情况下, it's in your best interest (and potential customers' interests) to refresh your listing and take advantage of them. You can gain an edge over your competitors by utilising standard comparison charts to encourage cross-selling and upselling, crafting a compelling brand story that builds trust, 使用所有12块可用的 +内容. And if you suddenly gain access to a privilege once only available to a select few, 为什么要放弃这个机会呢? Amazon constantly introduces new incentives to encourage sellers to invest in your brand and create a trustworthy reputation that excites customers and motivates them to purchase.
更新您的产品副本和图像.
You must tell your story and earn positive customer reviews to establish your brand. 然而,你的 产品复制 should include more than just features and benefits. It should also contain targeted keywords that will help you rank and address any customer complaints upfront. It's important to read customer reviews frequently to gain insight into what areas need improvement that need to be addressed in your or competitors' listings. 目标是把你的产品卖得好, making it easy for customers to find the information they need to make an informed purchase.
For example, if you're selling window blinds, you'll want to consider including "how to measure" 信息图. Doing so can minimise negative feedback and increase 积极的客户体验, 导致更多的转化和更少的回报.
To ensure that all elements of your listing are practical:
- 单独考虑每一个问题.
- Look at your images, +内容, bullet points, and description as standalone pieces of content.
- Ask yourself whether each element provides enough information to make an informed purchase and excite customers about your product.
整合生活方式形象
研究表明， 生活方式的图片 significantly impact engagement, with people spending more time looking at images with a human touch. This could be as simple as a hand or arm holding the product. Thinking outside the box is essential to help customers visualise how your product fits into their lives. There may be alternative usage of your products, so incorporate all usage photos. For example, Epsom salts are used popularly in baths, but they are also used for gardening.
So, to continue your Amazon success, invest time and effort into perfecting your product listing. While it's true that what you say and how you present your product can heavily influence customer behaviour, providing an excellent customer experience is even more critical.
关键词无疑是重要的, but incorporating them into your listing in a way that flows naturally and makes sense is crucial. 避免在内容中塞满关键词, which can come across as spammy and turn off potential buyers.
Take a moment to review your product listings and see if they could use some updating.
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