For many, it’s affectionately referred to as ‘fashion’s biggest night out’. And anyone who’s anyone within the realm of fashion and culture is invited to the renowned benefit.
Hosted by the Editor of 时尚, Anna Wintour, the Met Gala has become a global event. For 24 hours only, we’re all suddenly possessed by the spirit of Joan Rivers. 穿着我们破旧的周一晨装, 是坐下的时候了, scroll (and judge) the designer looks; seeing who hit and who missed with the outfit memo has become a huge social media moment.
We’ve taken a look at how exactly the Met Gala seamlessly integrates the glamour of the red carpet with a dynamic marketing strategy that gets people talking!
我们对2024年Met Gala的了解
The Met Gala’s 2024 theme was announced in November as “Sleeping Beauties: Reawakening Fashion”.
The theme for Sleeping Beauties takes inspiration from rebirth and renewal of fashion. 例如, priceless costumes within the Met can’t be worn, 处理, or, 在某些情况下, even touched because of the delicate materials that, 随着时间的推移, 变得太脆弱. Reawakening Fashion focuses on recreating previous iconic designs and paying homage to iconic designers.
However, the theme is bound to spark some controversies. 往年, celebrities have come under fire for wearing priceless pieces. Kim Kardashian fell victim to this at the 2022 Met Gala. 以“镀金魅力”为主题, Kim took to the red carpet wearing a dress previously worn by Marilyn Monroe causing unrepairable damage.
我们能从大都会艺术博物馆慈善晚会中学到什么 & 市场营销?
The Met Gala is, undeniably, a huge global event. The world’s media gather at the Met steps to broadcast across their channels, 去年, 他们看到了破纪录的浏览量.
In 2023, with the theme of ‘Karl Lagerfeld: A Line of Beauty’, 《十大正规博彩网站评级》第三届Met Gala现场直播 产生了5300万的浏览量与2022年相比，美国的观影量翻了一番! 有了这么多的关注, it’s no wonder the event has become a huge opportunity for marketing, 品牌合作, 加强社交媒体的存在感.
红毯瞬间
The Met is never short of red-carpet moments. 多年来, we’ve seen everything from Lady Gaga and her four outfit changes along the runway to Billy Porter being carried in by footmen and Kim Kardashian being fully cloaked from head to toe.
These red carpet moments are one of the reasons the event has become so successful - year after year, attendees will try harder to outdo the year before trying to ensure their look is talked about! It’s for this reason that the event has become so talked about. 又回到了90年代, 客人们会穿着正式服装到达, but flash forward to the last couple of years, 加上主题和着装要求, it’s become a costume event and a time to get experiential with fashion, 设计与造型.
利用社交媒体
The Met Gala continues to be fashion’s most relevant event because of the way it utilises the power of social media.
On TikTok alone, 时尚’s Met Gala hashtag generated 点击量超过170亿在各大平台上，《十大正规博彩网站评级》的收视率为12.3 billion social impressions in the first two days, which is a 30% increase year-on-year! 不仅如此, 时尚’s social channels globally saw 114 million engagements, 哪一个是同比增长713%.
幕后的魅力
One of the most enticing things about the Met Gala, 除了服装和时尚, 幕后的内容是什么. Despite being invitation-only and operating a strict no-mobiles policy, 内容仍然从裂缝中滑落.
Not only are audiences following and observing publications’ broadcasts, but they’re also keeping an eye out for the content that celebrities are posting. The aspect of inclusivity and FOMO is a huge drive in why the event is so successful.
Everyone who isn’t in the inner circle wants to know what's going on. 往年, ‘bathroom selfies’ from the event have instantly gone viral; featuring celebrities from here, 到处都是, 都在一个地方, creates an allure for viewers and hype over the event.
包括有影响力的人
Another aspect of marketing that the Met Gala taps into is including influencers. 据估计 61%的消费者 are more likely to trust recommendations that come from influencers, as opposed to 38% of people who trust branded social media content.
Those are just a few of the many digital marketing lessons we can learn from the Met Gala! 想知道更多吗?? 看看我们的 以前的博客文章, which features some of the top moments from the Met Gala.
Want to look at the best (and worst) looks of the Met Gala 2024? 现在可以找到每一个装备 时尚!
