Those who’ve signed up for the Prime membership will receive two days of epic deals, flash销售, 还有更多.
确定, 它被称为Prime " Day "有点让人困惑, 但它持续了几天, 但我们不能抱怨. Deals are deals, and we’re very excited to take advantage of all the promotions brands have on offer.
不过，别着急. If you’re an eCommerce brand and have yet to set your business up on Amazon, you could be losing out on reaching millions of extra customers. 认真.
So, 以便利用即将到来的黄金会员日, we’ve created a beginner's guide to selling on Amazon for first-time sellers. 看看下面我们的建议吧.
1. 创建一个亚马逊卖家账户
显然，这应该是你要做的第一件事. Amazon offers two options; individual or professional accounts, with the main difference being how committed you are to your business.
Individual traders will sell less than 40 items per month and won’t need any access to advanced selling tools or programs. 与此形成鲜明对比的是, professional traders will be selling 40+ items per month and will want access to APIs, 更多销售报告, 并希望与某些程序一起销售.
一旦你创建了你的帐户, you can delve into specifics on how you aim to get your products out to the masses.
2. 制定商业计划
现在您已经创建了您的帐户, the next step should be to create a solid business plan that will help your brand go from first-time seller to the top of the search results.
Your plan should include (and this isn’t limited to) your core business mission, 你计划销售的产品或服务, 任何先前的市场分析, 你计划好的营销策略, 还有一个财务计划. 当然，这份名单不是 一切，但要包括几个关键点.
A solid business plan doesn’t just appear out of thin air, though. You’ll need to conduct thorough market research by checking ongoing trends, 你的竞争对手在做什么, how much you want to spend on sourcing and marketing your products, 和更多的. It takes a lot of work, but it’s one of the most important things for your business.
3. 进行产品研究
现在, if you’re already selling your products online at a price your customers are comfortable paying, 这一步对你来说可能比较容易.
对于那些刚开始的人, 在销售之前进行产品研究是至关重要的, as you a) don’t want to turn people away because your products are too expensive and b) don’t want to limit your profits because you’re selling your products too cheap.
在这个阶段, it’s better to cover lots of ground and spend more time than you think researching other brands and their products. Get as much information as you possibly can; the more you learn, 对你的生意越有利.
4. 研究亚马逊的成本结构
如果你不确定亚马逊的收费结构, you may be a little bit confused when you notice your channel’s ROI dip due to frequent charges. 下面是一些你可以期待的:
推荐费用:
This is essentially the commission you’ll pay to Amazon after you sell an item. It depends on the category in which you’re selling your products, but it ranges from 8% - 15% and is taken by Amazon automatically. Once you sell an item, you’ll receive the sale price minus the percentage of the item’s commission.
FBA履约费:
FBA代表亚马逊的配送, 当你选择通过FBA销售时, it means you’re keeping your stock at an Amazon fulfilment centre, 员工会在哪里挑选, 包, 然后自己发货. A major benefit of using FBA is that all your products will be eligible for Prime 航运, 让顾客更愿意和你一起购物.
不过，这是要收费的. Depending on the size and weight of the products you've sold, 亚马逊会向你收取采摘费, 包装, 和运输.
存储费用:
除了履约费, FBA sellers will have to pay extra for the storage of their items in an Amazon fulfilment centre, which is based on the daily average volume the stock occupies (measured in cubic feet).
5. 选择您的履行方式
Amazon offers two fulfilment options for sellers: FBA or FBM.
正如我们上面提到的, FBA relates to Amazon’s handling of your product storage, 航运, 客户服务, 和支付. It’s the easier route to go down and one that’s most popular amongst sellers.
FBM stands for ‘Fulfiled by Merchant’ and essentially means you run 一切. 你将直接向客户销售, 管理运输, 任何回报, 还有所有的客户服务. It’s particularly important for businesses that sell customised products that require a longer time to process before being shipped.
6. 列出你的产品
给你. 现在’s the time to get your products out there and onto the platform where 一切’s happening.
Include as much relevant information as possible on your product’s listing. Don’t go overboard and describe your motivation for selling such products, but include all the necessary details a customer would want to know. Bullet points help shoppers learn 一切 quickly, so keep them short, sweet, and to the point.
There are many ways to optimise your listing for high conversion, 亚马逊在一个超级方便的视频中详细解释了这一点:
这就是结果! Our quick beginners guide on how to set your shop up on Amazon in time for Amazon Prime Day 2023. Make sure you head to Amazon's "Sell Online" portal to get the ball rolling.
