集团，独立拥有 CTI控股, is now one of the largest ‘full-service’ agencies outside of London with 200+ staff and an estimated £15M turnover, making it the most equipped digital-first integrated agency outside of London. 这包括3英镑的增长.蚊子为该集团增加了600万英镑的营业额.
The CTI group’s brands; cti digital, 增压式商务, Stardotstar, Nublue, 产品Ixis, and now 蚊子 form a network of specialist agencies.
The group has strategically selected digital-first agencies to form a “专家网络” 能够提供一个整体的, integrated offering of which the agility of the service enables teams to act as an extension of a client’s internal team. 该集团将提供战略, creative and technical through-the-line services to cater for every business or brand’s growth journey; from backed start-ups to global enterprise.
蚊子 will join the group’s headquarters in Ancoats, 在全球最大的博彩平台，16人,000 sq ft premises’ in-house resources will grow again to deliver strategic decisions, 洞察力和远见. In addition to the fully-equipped UX and behavioural study lab, 蚊子’s addition will bring photography and creative studios to deliver insights and decisions for business growth and CRO, along with the near real-time creative output to cater for the visual demands of social media. All of the studios and open-plan office space have been designed with one-way flows and capacity limits to cater for social distancing requirements to enable clients and staff to use the spaces in the near future.
“As brands require more agility in their digital strategy, they are turning to the energy and flexibility available at boutique and specialist agencies. But then they get stuck managing multiple accounts with different approaches. 和团队在一起, we are offering something rare; specialist creative and technical studios, interconnected by strategy lead account management.”
——尼克·莱因德，CTI控股公司首席执行官.
The group aims to achieve a 30% growth over the next 2 years.
蚊子 is a digital-first brand communications agency which combines digital customer experience and engagement with brand building and performance marketing expertise. This combination of skills and experience has enabled them to win over 50 awards in the last 5 years both nationally and internationally. They service across B2B, B2C, FMCG, Pharmaceutical, charity and education. Clients include; Zoflora, 霍力克, 英国篮球, British Nutrition Foundation and Insync Bikes.
The group added that they will continue to grow by focusing on evolving services as consumer behaviours change and invest in strategy-led account management on an international level.
“Having 蚊子 onboard ads a new creative dimension to the group. Their performance marketing and brand building skill sets will give our clients an edge and enable us to build brand reputation and following in addition to their technical capabilities.”
——首席执行官Nick Rhind继续说道
“With consumer and customer behaviour continually evolving in the digital space, brands and business are now demanding both sides of the coin from an agency - from deep technical strategy implementation to the experiential touchpoints a customer now expects from a brand. It was evident to choose the right group that delivered the same vision and ambition to allow our customers to thrive and grow.
The move to the CTI group has been a carefully considered strategic decision for the agency. With our insights to behaviourally and contextually connect business with consumers and customers, Nick and I both felt by joining together we were able to complete the full picture of every touchpoint a future-focused business demands. Equipping so many independent agencies at the top of their game means we are able to deliver a service offer like no other.”
- Anthony Diver, Executive Creative Director and 蚊子 MD.
