在当今的零售领域，人工智能正扮演着越来越重要的角色. 从产品推荐到视觉搜索, 人工智能正在帮助企业优化运营，促进销售.
在本指南中, 我们来看看人工智能在零售业中的应用, 以及如何在自己的业务中充分利用它.
Whether you're just getting started 与人工智能 or are looking to deepen your understanding, 本指南将为您提供入门所需的所有信息.
让我们开始吧!
零售业中的人工智能是什么?
AI in retail is the use of artificial intelligence to generate predictive insights and improve decision-making. 人工智能技术可以帮助零售商根据客户需求做出更明智的决策, 库存管理, 植入式广告, 定价, 以及客户服务.
It uses data from customers’ shopping habits to suggest products automatically and personalise their purchase journey. 这样做的时候, AI technology helps businesses 增加销售 by better predicting what customers need when they need it, 以及需要储备多少特定产品.
另外, AI-driven recommendations are proven to significantly enhance customer experience through streamlined customer service processes that can act more quickly and efficiently than manual processes.
举个例子, 我们的时尚特有的销售平台, 石墨烯的人工智能, utilises visual AI to enable automated product tagging and seamless operations among different departments within a business.
最终, AI in retail is a rapidly growing innovation that offers strong potential for businesses to maximize efficiency while creating an improved customer experience.
十大正规博彩网站评级 Advanced Commerce at the 全球最大的博彩平台的数字 Ecommerce week as they deliver a professional development session on Online Search and Merchandise Optimisation.
人工智能如何在零售业发挥作用?
人工智能彻底改变了零售业的运作方式. 通过使用人工智能驱动的推荐, it's gotten much easier for customers to find exactly what they're looking for.
Product tagging conducted through visual AI is an especially game-changing technology when it comes to retail – this process analyses images quickly and accurately to recognize products in question, 它能让购物者看到专门为他们量身定制的推荐产品.
The added precision also helps shop owners track customer purchasing patterns and better targets their advertisements.
最终, 与人工智能, the consumer shopping experience becomes infinitely more convenient and efficient than before.
在零售业中使用人工智能有什么好处?
AI-driven retail solutions offer tremendous potential to both businesses and customers. 通过利用人工智能, businesses can take advantage of automated product tagging and recommendations, allowing them to quickly respond to customers with advanced customer segmentation and tailored product suggestions.
Customer experience is improved and optimized through more intuitive search capabilities powered by AI-backed solutions which are smarter, 快, and more accurate in delivering suggested products that better meet their needs.
此外, customer data processing costs can be reduced and various risks incurred from manual order fulfilment minimized since more cognitive workflows can be automated. 最后, AI in retail helps businesses to stay ahead of the competition while providing customers with personalized experiences that result in improved customer satisfaction levels.
企业如何确保他们以道德和负责任的方式使用人工智能?
Businesses need to ensure their customers' privacy is protected when using AI to collect data.
这意味着理解使用人工智能驱动的推荐的含义, 比如产品标签和视觉人工智能. Organizations must focus on establishing ethics and governance policies around data collection from the start, 创建透明的解决方案，在设计时考虑到客户的信任.
此外, organizations should use enhanced security and authentication mechanisms to ensure the protection of customer data collected by AI-powered tools.
Making sure customers feel valued and respected while they interact with businesses will go a long way in earning trust as well as helping build strong, 与客户建立可靠的关系.
零售商应该注意人工智能的未来趋势是什么?
人工智能驱动的技术继续给零售业带来革命性的变化, 相对于那些尚未整合人工智能的竞争对手来说，这是一个优势, 比如产品标签和机器学习驱动的推荐.
As AI capabilities continue to evolve and retailers explore their usage of the tech, 他们需要了解当前的趋势，以便保持领先地位.
Artificial Intelligence is currently being implemented in many subways of the supply chain, 从客户服务到仓储等等.
除了, developments like natural language processing are bringing even more opportunities for retailers to use AI solutions within their daily operations. With simple voice commands it will now be easier than ever before for customers to purchase items with minimal effort and time investment on behalf of a retailer.
These trends show that the integration of AI into existing systems is no longer optional but necessary for staying competitive in retail.
人工智能在零售业将继续存在, 选择在这方面投资的企业将具有竞争优势.
By using AI-driven tagging and recommendation systems they can improve customer experience, 增加销售, 提供更有针对性的产品和服务.
随着消费者越来越意识到他们数据隐私的价值, 企业必须同样致力于尊重这一权利. 如果以负责任和道德的方式行事，回报是数不胜数的.
人工智能在零售业的可能性是巨大的:从一对一的个性化, and better 库存管理 and 定价 algorithms to virtual retail assistants, 生物识别系统和面部识别技术.
While these advancements can seem intimidating at first they represent an exciting opportunity for savvy retailers to stay ahead of the curve.
AI has the potential to revolutionize shopping – both online and off – as long as people trust it enough to let it do its job.
石墨烯人工智能使产品标记比以往任何时候都更容易, 零售商提供独特的产品, real-time personalisation to their shoppers resulting in up to 20% revenue increases; now the only question is are you ready to join them in exploring this new world of retail possibilities?
